The American Massage Therapy Association (AMTA) estimates massage therapy was a $12-17 billion industry in 2010.
From July 2008 through July 2009, an estimated 48 million American adults received at least one massage.
Bloomberg Business Week ranked massage therapy one of its top 10 careers for 2011. U.S. News and World Report named massage therapy one of the 50 best careers.
More growth is expected in massage therapy than most other industries over the next decade. The U.S. Labor Department estimates an expansion of almost 20 percent.
An increasing number of healthcare providers are complementing their treatment recommendations through therapeutic body work. According to the American Massage Therapy Association’s 2009 Consumer Survey Fact Sheet, 52 percent of people who discussed massage therapy with their doctors said their physicians strongly encouraged them to get a massage. Amongst Physical Therapists 42% recommended massage therapy to their patients.